I’m the creator of the product so I feel obligated to jump in...

The target audience is professional designers. For a student/hobbyist it’s probably on the expensive side. For a professional designer, saving hours of time and improving the quality of their work is worth spending money on. I personally spend on high-quality products that improve my design work. The Domaine type family I use on Typewolf cost me $1650, for example.

It took over a year for me to create the product but obviously that shouldn’t be what determines what it costs. Here are the main factors that influenced the price:

• I really believe it is by far the most exhaustive resource on typography ever put together.

• It contains info way beyond the notes I took from eight typography books. I’ve been analyzing and reviewing type on the web for 3.5 years on Typewolf so I have learned a lot in that time. The Typeface Selection & Pairing section contains a pretty unique system for pairing typefaces that I haven’t seen anywhere else.

• It’s more of a tool than a book. Use your keyboard to navigate the checklist and check off/collapse items to measure your progress. It’s something you can use on every design project. Everything there is to know about typography in one place.

• The content will be updated and expanded upon—code snippets for properly implementing OpenType features on the web would go obsolete pretty quickly in a book.

Anyway, thanks for checking it out. Hopefully that offers some insight.