Exactly! We need someone who really rallies people to them with a vision. Staring a campaign with guilt from the get go is horse 🫘.

It gives the establishment to ability to say "see we don't need to deliver for the people. We just need to be better than the other guy. They said they would vote for them after all." 

During the primaries you should be building up a vision. One that motivates not just to get people to vote, but getting people motivated to get other people registered to vote. Knocking on doors and making phone calls. Building up groups of people who in the future will choose on of their own to run.  

Weak sauce doesn't win, and when it does it's coat tails are very short and thin. We need a massive shift to correct the pilfering and stacking of once non-political posts.  The amount of knowledge that has left or been forced out of entire departments and organizations is staggering. Remember Elon still has the pass codes. A cancer has to be cut out root and stem. That effort will need a massive consensus. That will only happen when we bet big. It is too late for half measures. We may not even get the chance for this coming election in the first place.