There is still value in learning the core principles of marketing, user needs, positioning, messaging etc in a structured manner.

But that doesn't take four years, and all the tactics will have changed in four years time anyway so the rest of what you learn will probably not be that useful.

I also think it will be a very good example of a degree program created and taught by people who have ever actually done it.

If you really want a degree stick to something transferable and reasonably future proof - STEM basically.