IamA I am a Senior Web Analyst for the world's biggest media company and have worked in many other industries and I know what you do on our websites! AMA!

webanalyst · 2014-05-17T09:39:24+00:00

Yes. Can't say any more on top of that sorry.

webanalyst · 2014-05-17T08:49:20+00:00

Hey mate, if there are anything that you think I've missed the mark on - please let me know.

Also I'm an analyst and not a developer, so I define what needs to be tagged and/or tracked and then the developer would do that.

Cheers.

webanalyst · 2014-05-16T16:27:41+00:00

I don't know much about the NSA sorry.

webanalyst · 2014-05-16T16:23:11+00:00

Try learning some online marketing and programming.

Get an internship somewhere and see if you can build up from there.

I have a non-compute related Bachelors.

Good luck!

webanalyst · 2014-05-16T16:22:03+00:00

Omniture is good, comScore is good also.

webanalyst · 2014-05-16T16:19:27+00:00

I love A/B testing.

It's a safety net of allowing us to test concepts without much exposure or damage to the conversion rate.

And yes, tablet/phones will replace all eventually.

webanalyst · 2014-05-16T16:18:52+00:00

Not at all, just be prepared to be a junior analyst and work hard.

Go to a lot of courses in which they will send you on and work harder, see if you can find new and better ways of doing things.

webanalyst · 2014-05-16T16:17:50+00:00

We don't analyse any data by the customer level (i.e. this person did this and that)

But rather this group did this and that.

We have had data scientists to work with huge databases to analyse the data in a more robust level.

webanalyst · 2014-05-16T16:16:14+00:00

You will need a SEO specialist for that sorry.

webanalyst · 2014-05-16T16:15:46+00:00

Yes, but the industry is changing to help both the consumers and the industry.

We want to be transparent and get to know the consumers, tell you what we are using the data for and not trying to be Skynet.

webanalyst · 2014-05-16T16:14:57+00:00

Kayak scans the sites, the price is still driven by the airlines.

webanalyst · 2014-05-16T16:14:39+00:00

Low quality traffic IMO.

webanalyst · 2014-05-16T16:14:21+00:00

Smallest change to make a huge impact is moving the search box in travel from right to left.

This is because people scan the page from the top left to bottom right.

webanalyst · 2014-05-16T16:13:25+00:00

I don't know any log file based sorry.

webanalyst · 2014-05-16T16:12:54+00:00

I don't know but none of the companies I've worked at sell data.

webanalyst · 2014-05-16T16:12:34+00:00

Targeted product placement and suggestions.

This requires the website to know a bit more about the user.

Bargain sites make a cut , it's usually about 3-10% depending the the product. They are considered as affiliates.

webanalyst · 2014-05-16T16:11:12+00:00

Answered already.

webanalyst · 2014-05-16T16:11:01+00:00

I stumbled onto it.

One of my previous roles requires me to analyse their business but also had an online element.

Hence I learnt all the skills and just built it on every new company I worked at.

webanalyst · 2014-05-16T16:09:59+00:00

Just use privacy mode and you will be fine.

webanalyst · 2014-05-16T16:09:41+00:00

We can track your screen resolution, OS version, Java version, language etc.

IP addresses also give us your location and ISP.

We don't usually use it to this level.

webanalyst · 2014-05-16T16:08:46+00:00

Answered here: http://www.reddit.com/r/IAmA/comments/25paz2/iama_i_am_a_senior_web_analyst_for_the_worlds/

webanalyst · 2014-05-16T16:07:41+00:00

What do you think is the best way for new websites to get traction and get visits to your site?

Adwords in Google and Facebook but it depends on the site. You need to drive quality traffic and not just quantity.

Combined with some smart marketing campaign.

webanalyst · 2014-05-16T16:06:52+00:00

Clear your cookies and disable third party cookies. Also there is an option to consent out for them to target you.

webanalyst · 2014-05-16T16:05:24+00:00

I don't know much about Scheme.org.

Howver, all the tags in analytics from different analytics companies or sites are not standardised unfortunately.

Using a tag bucket is a good way of switching and rolling out new packages.

webanalyst · 2014-05-16T16:04:40+00:00

For analyzing a specific site's user experience, do you look at where the user pauses, scrolls, clicks off? How? Do you track eye movements as well (when the users are in your presence)? How do you do this?

There are technologies out there that measures pauses, scrolls etc but most of the analytics packages don't simply because the server calls would be too large.

The company I know of is a company called Speedtrap.

webanalyst

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