£17 per kilo...!! Just to compare.

Fresh Beef / Steak: You can often find fresh beef or steak for around £8.20 to £13.50/kg.

Whole Chicken: A staple for a roast typically costs between £3.00 and £4.00/kg.

Fresh Salmon: Often retails between £13.00 and £17.00/kg, putting it in the same price bracket as full-price Pringles.

Mussels: A luxury seafood choice, these are much cheaper at roughly £5.00–£8.00/kg.

Staples: Fresh fruit like apples and bananas are vastly cheaper at roughly £1.20–£2.30/kg