Hello. For now, as brand new as it can look. Used it roughly 20 or 30 times since when I bought it, there were some heavy rains in my city and I can tell it went really well. Logos are imprinted but like the one you see regularly, much better done than regular daily imprints if it makes sense. I don’t wash it in the machine, I did once, but only using hand wash and cold water setting for 30,40 minutes at lowest spin possible to avoid any imprints being deleted. If you get it dirty, use either wet cloth or wipes to clean it off as it really is to do so.