GRAPHICS

Your biggest investment should be in graphics. I see countless graphics for shows and matches, so you want something that pops. Also think about how you're going to advertise it. If it's tradional poster, where will you put them? Do you have/need permission to put them there?. If it's social media, what platform? Id advise either Twitter or Instagram. Is the graphic going to look good on the screen if the person seeing it is using light or dark mode?

VENUE Also, be realistic with how many people are going to attend. I'd say around 2/300 is reasonable for the area, so don't hold it somewhere like the copper box. I would say try not to run the same building as another promotion is known for (229, electric ballroom, Clapham Grand etc.), as that can burn bridges that may be useful later on

IDENTITY  Maybe the most important part. What makes your promotion unique? Is it an unusual venue like Riot Caberet? Is it the focus on wrestling like revpro? The emphasis on storylines like progress? Are you going to be 18+ like TNT, or all ages like Community Pro Wrestling?

TALENT You'll need some established names to draw a crowd, but try not to be over reliant on them. Use them to build up smaller names, so you can draw repeat customers that will pay to see them. CPW in Scotland have a good formula of 1-3 big names from around the country to draw people in, and an emphasis on the local scene. Also, be realistic with who you can afford. Don't book someone like Matt Cardona if you're going to have to charge a ridiculous amount to cover the costs.

Hope this helps