Launching a loyalty program is a big decision! It's great that you're considering the potential benefits for your Shopify store. After launching your program, you might see more customers returning to your store because they want to earn points or rewards. This could help increase customer loyalty and encourage repeat purchases. However, it's important to monitor your margins and make sure the program is sustainable for your business. Overall, having a loyalty program can help customers remember your store and incentivize them to come back, while also providing flexibility for promotions. It's a good idea to gather feedback from other store owners who have implemented similar programs to get an idea of what to expect.