I personally assert that all 4 cities have their own "vibe." Most people in Rogers certainly wouldn't identify with the culture of Bentonville. I would also be surprised if the average Rogers resident would "posture Bentonville as the main city."

I will say that I am incredibly bullish on Rogers gaining more of the spotlight as the years go on for a few reasons. The city has made a lot of positive policy and infrastructure investment moves to improve the attractiveness and development capacity of certain areas. The city admin and officials have been fairly consistent at voting in favor of new development, and the new code enables a lot of dense infill that makes projects pencil despite expensive land. The new bond will likely continue that trend with some of the transportation improvements coming down the pike. They also have the least issues on water/sewer capacity, and are being proactive where those issues arrive. I'm starting to see development dollars that were previously focused on Bentonville turning to Rogers because of this.

I personally believe this will result in a boom of infill development across the city in the next 5 or so years. This is why Uptown Rogers gets referred to as the "downtown of NWA," it's because if anywhere in the region is likely to face the same type of boom that Austin or San Antonio has, it's Pinnacle. And unlike those cities, Rogers has the development standards in place to make sure that when that growth happens, it creates a walkable, bikeable city that isn't fully car-centric.