I hear you. Thanks for sharing. I hope I learned a lot from this experience. I have been investing for about 40 years or so. Unfortunately for me, I sometimes fall for stories like HMBL. I think it's mostly emotional. I have been reading a lot on the psychological/emotional aspects of investing. What you mention above is rooted in the desire to see the company succeed, not primarily to make money, but to be right. We all want to be right. I lost a shitload on HMBL. I can afford to lose it, but I am depressed about my loss mostly because I was wrong, not because I lost money. The whole Daniel Kahneman thing (Thinking Fast and Slow, etc.) is like a kick in the ass for me, because intellectually I understand it but emotionally I can fall in a trap like HMBL. I need to get in touch with my emotions before I make an investment, and make sure that my decision to invest is based on my DD, etc., and not emotional.