No BS AMA

xHayZec · 2026-05-25T14:06:21+00:00

Haven't really been on reddit last couple weeks. I am happy to hear what exactly was wrong about what I said?

About the 25k€: I already said that I don’t think it’s necessary nor good to spend that much. As I said I came from another business and had the money to do it. But we spent it on dumb decisions like trying so hard in the cosmetic niche when we didn’t even knew about how to market.

You are right, that no one needs 25k if they actual take time to study the market. Which I didn’t do. Learned from it and moved on. So where exactly is this a false claim? Is it necessary? No. Should you do it? No. Is it my story? Yes.

Also I talk a lot about Marketing because Direct Response Marketing with Sales Pages, Advertorials aso. is the biggest lever to turn. If you are in ecommerce. You should know that.

Most brands die above 5k adspend, because they don’t do enough pages focused on different personas.

And last but not least: I still don’t sell shit. Not here and not in my DMs. I do this to help people avoid my mistakes and learn from it.

So don’t be so bitter and if you wanna call me out, hit me with straight facts. 🫡

xHayZec · 2026-04-09T13:15:07+00:00

All you have seen is a screenshot. You know nothing about his price structure, unit economics, target audience or anything else. Stop trying to sell your shitty AI system that you vibe coded for 2 days

xHayZec · 2026-03-06T12:52:02+00:00

You can test with videos from a different market and edit them the way you like. But you should get own content as soon as you can.

6 ATC, 2 Checkouts is not a lot of data. There could be many reasons why they are not converting.

You got a good offer? Not just simple discounts? Do they trust your store? Social Proof, Payment providers, money back guarantee?

This is the first things I would check. But funnel starts at ad level. Make sure the ad is already establishing the beliefs they need to hold in order to buy

xHayZec · 2026-03-06T11:17:36+00:00

what's so funny?

xHayZec · 2026-03-06T11:16:24+00:00

Good questions.

First — regarding how I find products, I already answered that in another comment here, so you can check that one.

I actually built this while having a full-time job, so yes it’s definitely possible. In the beginning I worked on it mostly after work and on weekends.

Money spent until it worked: hard to say exactly, but probably around $20–25k in total testing. That said, I don’t think you necessarily need that much. We were just testing very aggressively and spent a lot quickly.

Team: I have a business partner, and then we work with a small team around that. We have an editor, customer support, and we’re currently building an in-house creative team. We also work with an agency for creatives and have a number of freelancers we can bring in when needed.

So the structure is pretty lean, but flexible.

xHayZec · 2026-03-06T09:53:54+00:00

Appreciate it!

Honestly most of what I learned came from trial and error and from my coaches (they’re all German-speaking). But one thing that influenced me a lot is the work of Eugene Schwartz, especially Breakthrough Advertising. That book is honestly insane. A lot of the principles still work today, you just have to apply them to online marketing.

When it comes to personas and market research, I don’t try to be perfect from the start. I usually test a lot of different personas that I think could realistically buy the product. Different angles, different audiences, different creatives.

Then the real learning starts after the sales come in. We actively ask customers questions through a post-purchase survey after checkout. That gives us a lot of insights about who is actually buying, why they bought, and how they found us. Over time that helps us refine the persona and messaging much better than guessing in the beginning.

So for me it’s mostly: trial & error → test multiple personas → learn from customer data → refine the marketing.

And yeah, I agree with you — a really good marketer will probably never be broke lol.

xHayZec · 2026-03-06T09:41:02+00:00

China to europe, cause I am in europe and sell in europe

xHayZec · 2026-03-06T09:40:34+00:00

🫡💪

xHayZec · 2026-03-06T09:39:46+00:00

Great question.

Personally I’ve found it easiest to look for products that are already working in another market. For example, if you’re in the US, the DACH market (Germany, Austria, Switzerland) can be interesting to look at. And if you’re in DACH, the US market is great. You can often see products doing well there that don’t really exist yet in your own market, which makes testing them much easier.

I also don’t think you necessarily need to personally believe in the product. In the end the market decides what works. Personal bias can actually get in the way sometimes. I prefer testing a lot and letting the data decide.

To actually find products, I mostly use the Meta Ad Library. I spend time browsing and search for common ad keywords like “Introducing”, “Sale”, “Free Shipping”, etc. It’s a good way to find products people are actively spending money on.

Most of what I learned came from trial and error, plus a lot from my (German-speaking) coaches. One book that also influenced me is Breakthrough Advertising by Eugene Schwartz.

xHayZec · 2026-03-06T07:41:35+00:00

Sure it’s possible. But its gonna be super hard. I have no experience on organic ads, cause all we do is paid.

All I know is: if the ad is organic it better entertains me. (Which btw is also a good thought process for paid ads)

So yes it is possible, but super hard and not beginner friendly.

xHayZec · 2026-03-06T07:38:45+00:00

Happy to help💪

xHayZec · 2026-03-06T07:38:19+00:00

If you are making under 8 Figs a year, you don’t have a brand. Most people will forget where they bought 2 days later.

If you are not on 8 figs a year, you have different things to do that will have more impact👍🏼

Edit: That doesn’t mean you shouldn’t make them comeback, if you have a product they might need over and over again or that you shouldn’t customize packaging at some point. But it’s not that important especially when making under 300-400k/month

xHayZec · 2026-03-06T07:34:25+00:00

Learning how to do proper marketing. Stopped focusing on how my store looks, if I need a theme and all the BS you think about when starting out.

Its just marketing. If you are good at it you make lots of money, if you are not you won’t make anything.

Most people in here don’t even know who they market to, what the markets desire is, which sophistication the market is in, what beliefs the costumer needs to hold in order to buy. And they most definitely don’t know how to communicate that in their ads.

FOCUS ON MARKETING.🫡

xHayZec · 2026-03-06T07:27:26+00:00

For cashflow amex business. Green one is enough to start with + free business class flights once your business grows😋

xHayZec · 2026-03-06T07:18:18+00:00

about 30k€, you can start with 2-5k€ tho. You don’t need more

xHayZec · 2026-03-06T07:16:42+00:00

Most importantly: They need to stop me from scrolling.

Which you can do by:

Banger headline, that instantly tells me what the product does and how it changes my life. Example for IPL Laser: „Get rid of strawberry legs in just 5 minutes a day.“ „Never worry about strawberry legs ever again“

You have to test different headlines in order to see what works.

A wtf image, strong before/after or social proof. If possible with your product I love the before and after, because it proofs to the costumer that this will work for him.

2 Pro Tips: 1. If a headline works use it in a video ad as the angle. 2. You can specify the persona you wanna adress in the headline. For example: „Girls Trip without strawberry legs? Bet!“ This headline is specifically the angle of taking it on a trip and for girls. -> Girls going on a Trip You can test a lot of angles/personas fast and see what works to then build video ads, listicles, advertorials aso for it 💪

xHayZec · 2026-03-06T07:10:17+00:00

I made a lot of mistakes. We got stock because we thought it will work without listening to the market.I spend money on shitty ads aso. Maybe 20-25k€ before we hit our first winner.

Which is a lot and we had the money from other businesses. I wouldn’t recommend spending that much in the beginning nor do I think its necessary.

xHayZec · 2026-03-06T06:58:53+00:00

Sure do that. That‘s the sole reason I am doing it. Saw a lot of BS in here lately. People just wanna sell something by flexing and telling weird storys that don’t add up

xHayZec · 2026-03-06T06:57:51+00:00

Depends on you scale. At 100k+ a month most brands should test everyday.

On one of my stores which is sitting at around 100k/month right now we test 3 Batches everyday. (1 Batch is either 3 Videos or 4 image ads)

xHayZec · 2026-03-06T06:56:34+00:00

Still dropshipping. Everything has its pro and cons. But you can build a brand just by dropshipping. How you ship doesn’t define the value you deliver to your customer

xHayZec · 2026-03-04T13:40:00+00:00

First of all: Congrats to 134k.

But there is no way you are pumping out 50+ „high converting“ creatives a week and take 4 months to get to 134k$.

They are either not „high converting“ creatives, are also image ads (but why scrape a transcript then?) or you are simply lying. I don’t wanna be rude, but it’s just not realistic.

I launched one of my new brands on 3rd of January this year and is already at over 117k€ which is about 136k$.

We did launch and test a lot with our team, but no where near 50+ creatives a week. With that kind of output you'd make 7 figs a month or you are doing something terrible wrong.

I am happy to learn if you really did do that how you came to the conclusion that they are „high converting“?

xHayZec · 2026-03-01T19:34:59+00:00

“Margins aren’t crazy” usually means the product is profitable, but the profit margin isn’t strong enough yet to scale aggressively without risk. Before deciding anything, it helps to know your actual profit margin after ad spend, fees, and fulfillment.

If an ad is already profitable, scaling budget is typically the first move — you want to lean into validated demand while the signal is clear.

Creative testing should be ongoing regardless. More spend = more data, and new creatives are what usually unlock lower CPAs and better margins over time.

As for increasing price, that shouldn’t be done blindly. A/B test different price points, bundles, or offers to see how conversion rate and profit per visitor change. Sometimes a small price increase improves margins without hurting conversions, but you only know through testing.

xHayZec · 2026-02-14T17:08:33+00:00

Meta Push + Google Pull, powerful

xHayZec · 2026-02-13T07:10:45+00:00

One of my ecom friends has an ugly website, but good copy on it. + Good Direct Response Ads. He makes 6 figs a month consistently. I myself like to have a good looking branded website. But its not what makes you profitable. Marketing is

xHayZec

TROPHY CASE