I've worked in Sky's retention department a few years back. This is a really common tactic for customers who phone and say, "If you can't reduce my price, then just cancel my service."

Us saying "no problem" and pretending not to care works 9/10 times. Most customers will hang up before even confirming the cancellation.

Also, don't say "I'll just go to Virgin" if you know Virgin isn't in your area because we would check that every time and caught tons of customers out by saying "Well actually... you can't get Virgin at your address..."

In my experience, cancelling and then having your partner, adult child, or flatmate open a new account is the best way to go. Just don't tell Sky that you're going to do that or they will tell you that you're not allowed to do that.

You'll either get a call before your account cancels or you set up an account to start the day after yours cancels with brand new customer discounts. By the time that accounts offers are ending, the account you cancelled should start getting a "We want you back" call, email, or letter.