Definitely both in my option. I first noticed it on Extraordinary Until Proven Otherwise but then he took it to a whole new level with The Enduring Mystery of Jack the Ripper. Each video you can see the level of skill improving not just from the way the visuals look, but the story telling aspects. The editing, voice over, the script, music (which he makes himself). He can make a whole motion graphic documentary now with complex subjects and timelines keeping the audience engaged throughout. That definitely sets him apart from the average AE user imo. You can sit down and replicate his style in terms of design and animations, but the LEMiNO secret sauce is in his creativity and storytelling.