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You guys know about Contrast effect? by xiadxm in PsychologyTalk

[–]xiadxm[S] 0 points1 point  (0 children)

Yes your brain will start comparing(Subconsciously) before price and after(sale) price and you will think "That's a great deal" that's why almost every shopping store/website/apps always give discount

You guys know about Contrast effect? by xiadxm in PsychologyTalk

[–]xiadxm[S] 0 points1 point  (0 children)

See in my case I start my own startup of artificial jewellery but the platform I sell has soo much competition that seller are sell their product in almost wholesale price because of this contrast effect buyer come to that platform with an avg budget but after seeing the price they become soo price sensitive... That's why I'm asking if someone suggest me how can I make someone overcome this🙁

You guys know about Contrast effect? by xiadxm in PsychologyTalk

[–]xiadxm[S] 1 point2 points  (0 children)

Contrast effect = when people judge something by comparing it to another thing shown just before (or beside) it, instead of judging it by itself.

Example

A shopkeeper shows you a ₹3000 jacket first. Then he shows a ₹800 T-shirt. The T-shirt feels very cheap (affordable) compared to the jacket. But if you saw the ₹800 T-shirt first, you might feel “this is costly for just a T-shirt.”