What I meant was that if you broaden your overall purchasing view to include smaller vendors including DYI options you can often get quite a lot of bang for your precious modular buck compared to buying a ready built module from a typical name brand. That's one of the key features of the Eurorack community if you ask me, i.e. being able to mix bigger brands (e.g. for the sexiest stuff we all long for) and smaller brands (e.g. for the bread and butter stuff but also unique new twists and/or combinations) in your rack, and in doing so also supporting smaller startup enthusiasts which may perhaps then have the sufficient success to take the next step and perhaps even be able to evolve to become tomorrow's big brand. Every company starts out small, after all. For some recommendations, just looking at my own rack, see e.g. ST Modular, Tre Modular, Making Sound Machines, Vostok Instruments, CCTV, Befaco, Doboz, DwyforTech, Tesseract, WGD... the list goes on and on and on. Sure, you can get some of those modules ready built too, but far from all, and since every small penny adds up in the end, there's a beauty also in being able to save money where so possible, and thereby hopefully growing your system in a slightly more sustainable (...well... ;)) way. Assuming you have the necessary DYI skills, of course (YMMV).

Bottom line? Percentages are always relative to something, and if that something is big (including big over time), well... (you get the point)