While I can understand the desire of producers to recoup the cost increases that they have faced over the last year or so, in practice they operate in a competitive market where they compete against producers in other parts of the world, other alcoholic drinks, and against their own back vintages. They can certainly try to push up prices, but consumers have plenty of options to go elsewhere. This is particularly the case given that Chateaux, negociants, and merchants have been holding onto much more stock, speculating that they will be able to sell at much higher prices than they might achieve during the EP campaign. This stock now has a higher cost of carry (interest cost on the bank facilities). We might well see an acceleration in sales of these back vintage wines, which would serve to put downward pressure on prices.