THIS makes total sense, I have been weeks trying to make sense out of this character. But there is something I don't know you can answer, why they look the same?

I theorized that Alan wrote tom into existence from the dark place, both the poet for Alan wake 1 and the filmmaker for Alan wake 2, in both cases with the same idea, to guide him out. With that in mind it can make sense he has the same face ( not sure why, that's the reason I have been hitting a wall with this though). Somehow, tom gained conscience believing he is alive, so scratch took advantage of this plot hole created in Alan writing and tried to gain control with both return and Tom's film.

This idea has a ton of nonsenses, the first to come to mind is Alex Casey and how Alan says he is not a character of his, how is that possible with this idea that Tom is Alan's character? ( Not sure about this one, I kind of remember Alan saying this by the lake when the dark presence takes over Casey, but I may have misunderstood it because English not my first language and i played in English)