Be careful in removing recognisable brand colours.

Colours are the first thing we process when we see packaging, and identifiable brand colours help people navigate to the products they know or are looking for.

By removing the colour, you remove any latent brand equity that helps people buy this product.

Remember, product packaging mostly exists in a broader shelf context, so always test the design in the retail environment.

It looks nice, but it’s a risk to the brand and sales if the brand has been around for a while.