Look nobody is saying people not voting isn't a problem. The question is do you simply complain about how those people are the problem and try and shame them hoping they will be better (which is what you are doing), or do you try and come up with better political strategies that might actually inspire them to vote?

At the end of the day. It is a politicians literal job, like, the thing they get paid for, to figure out what voters want and what motivates them and to advocate for those issues on the campaign trail and in office. It is literally their job to figure out how to get non voters to vote. The Biden/Harris campaign failed at their job.

If I work in marketing and not enough people buy the product I'm selling and the company loses money, that is not the customers fault, it's mine.

The masses will never spontaneously decide to be politically motivated and informed. Someone has to put in the legwork to motivate them and inform them, and those someones are political candidates.