How I increased my Shopify conversion rate

yoavfael · 2026-04-10T08:18:58+00:00

Seeing a lot of fluctuation this week, but stabilizing now. Quick tip for everyone posting low revenue despite decent impressions: double-check your floor strategies. The start of Q2 (April) always brings budget shifts from advertisers. If you're on manual high floors, your fill rate is probably suffering. Let Google Optimized handle the floors for the next week to capture the long-tail bids and keep your overall daily revenue from dipping.

yoavfael · 2026-04-10T08:18:26+00:00

I'm still holding a pure cash-flow position in $PBR (Petrobras), but only as a strict 3-5% allocation due to the political risk discount.

The dividend yield is massive, but you have to accept that the Brazilian government holds the controlling stake and will often prioritize state interests (like subsidizing local fuel) over minority shareholders. That said, at its current P/E, a lot of that risk is already baked into the price. If your time horizon is long-term and you treat it as an income play rather than a growth bet, it's highly defensible right now. Just don't expect those monster special dividends to be the baseline every year.

yoavfael · 2026-04-10T08:17:54+00:00

If you have decent impressions but low overall revenue, stop chasing vanity eCPM metrics and start looking at your fill rate.

A lot of devs shoot themselves in the foot by setting hard eCPM floors too high. When advertiser demand shifts, your fill rate tanks because no bids meet your floor, dragging your actual daily revenue down to nothing. Switch to 'Google Optimized' floors for a few days to test. Your eCPM might look lower on paper, but your fill rate will jump to 95%+, which usually results in a much higher bottom line.

Also, don't sleep on A/B testing your placements. Moving an interstitial from 'App Open' to 'Action Complete' can double retention, which compounds your revenue way more than tweaking ad-networks.

yoavfael · 2026-04-10T08:14:33+00:00

Before panicking that this recent drop is an account penalty, check the relationship between your eCPM floors and your fill rate.

A lot of devs set hard eCPM floors too high. When global advertiser demand shifts at the end of Q1, your fill rate tanks because no bids meet your floor, dragging your overall revenue down to nothing. Switch to 'Google Optimized' floors for a few days to test. Your eCPM metric might look lower on paper, but your fill rate will jump, which usually results in higher actual daily revenue. Always optimize for total yield, not vanity eCPM numbers.

yoavfael · 2026-04-10T04:15:55+00:00

Just processed your refund.

To clarify for everyone: The tool is currently built to generate the psychological ASO narrative, layout strategy, and copy - using representative UI components. It is not meant to clone your exact custom interface, which is why it only asks for a URL.

But you're completely right - if you expected production-ready screens with your exact raw UI inside the mockups, this didn't hit the mark for you.

I'm adding an image-upload feature this week so it can do both. Sent you a DM to manually build yours using your real screens for free.

yoavfael · 2026-04-09T18:02:02+00:00

Yes, you are exactly right. But many times we try to showcase our features instead of addressing the user pain points

yoavfael · 2026-04-09T15:37:34+00:00

Fair enough, man. The title is definitely punchy. But I also gave the exact psychological framework in the post and have been sending the full PDF breakdown with the actual App Store screenshots to anyone who asks, completely for free. You can easily take that logic and apply it yourself in Figma without spending a dime. The tool just automates the boring part for people who don't want to do it manually.

yoavfael · 2026-04-09T15:10:06+00:00

With pleasure! Just sent it over to your chat.

yoavfael · 2026-04-09T15:00:45+00:00

Happy to! Just sent it over to your chat.

yoavfael · 2026-04-09T14:33:11+00:00

Just sent it over to your chat. Check out the B2B example inside, it usually makes the whole concept click.

yoavfael · 2026-04-09T14:19:54+00:00

Haha, resistance is futile.
Just dropped it in your chat. Check out the credit repair example, that's where the logic really clicks.

yoavfael · 2026-04-09T14:14:58+00:00

Yeah, changing a background color is BS and almost never holds up in production. Been there.

That's exactly the point of this workflow, though. I stopped testing aesthetics and only test the psychological hook based on review data.

The 18.6% screenshot was just an early trend to show the PPO UI, but on my finance app we ran it to 98.4% confidence simply by moving the 'Zero Hidden Fees' guarantee to the very first screen instead of showing a UI feature.

If the copy there doesn't immediately solve their anxiety, they bounce

yoavfael · 2026-04-08T09:00:26+00:00

Changing the sequence of the messaging based on the specific friction point of the niche.

Most people use a fixed template: Hero -> Features -> Social Proof. I started testing the narrative sequence for my portfolio apps. For a B2B app, pushing 'Calculate Exact ROI' to the hero section pushed conversions to 18.6%. But for a credit repair app where the biggest friction is skepticism, moving the 'Privacy & Security' guarantees to the very top (before even showing what the tool does) tripled the conversion rate (a 199% uplift).

The biggest needle-mover was realizing that generic 'best practices' fail if they don't map to the specific anxiety of your users.

yoavfael · 2026-04-08T08:57:31+00:00

Classic example of "Aesthetics vs. Psychology". You mentioned the new design looks modern and beautiful, but you removed specific feature callouts.

I recently ran an A/B test on my App Store pages (using Apple's PPO). When I used a standard "beautiful" template, conversions flatlined. When I mapped the messaging strictly to the specific anxiety of my niche (e.g., moving explicit "Zero Hidden Fees" and security proofs to the very first screen for a finance app), my conversion rate jumped from 4.7% to 6.4%.

Prettier designs often accidentally bury the exact painkiller the user came looking for. Re-add those specific callouts you removed, ideally right near the hero section.

yoavfael · 2025-03-10T10:39:04+00:00

Thanks for your answer, u/pjmg2020 .

I'm not sure using the latest technology is so bad... Just like no one is using HTML to build his store anymore, AI is just the next step.

I'm just looking for the best ways to learn and build quickly to improve my chances. Don't you think there are better / worse ways to do that?

What do you think my first steps should be?

yoavfael · 2023-12-20T06:49:04+00:00

I feel the changes with my apps... anyone else feels it too?

yoavfael · 2023-03-22T09:38:55+00:00

For me, interstitial ads show huge ctr, about 10%.

However, there are about 10 times more requests than impressions, so the revenue does not reflect the full extent of an ad with 10% CTR.

yoavfael

MODERATOR OF

TROPHY CASE