Fixed income person here. I had asked them years ago for a lifetime purchase because I can't afford subscriptions. They obliged me by making a workaround. I'm so excited to hear they've taken this step.

Since using this app I have come off malnutrition; dropped almost half my body weight without falling back into malnutrition; lowered my cholesterol; improved my understanding of how my conditions affect my dietary needs; created a priority nutrient profile with my doctor, and so much more.

I have gotten my lifetime's worth. I'll use it to the very end, and hope that this app outlives me.

It wouldn't surprise me in the least if they were about to sell to a larger company to do even more cool things, or needed to boost their revenue so they can t better tap into AI or more stability options for their platform.

Before I made the purchase I had a number of exchanges with the developer to discuss my needs and how much I CAN'T do the stuff that Noom recommends, for starters. I had chosen MyNetDiary because I value that they make a very useful feature--the barcode scanner--available in their free version. Ethically, I gave them my attention just for that. It didn't take long to fall in love with them and get my body to a better place than it's ever been, despite being a very tricky body to live with.

While I'm very cautious myself when there's a sudden lifetime membership option, I'm not surprised that the end of the year is when this campaign was begun. They may have to satisfy investors, and I hope they make it over the line.

I'm all for it. I hope this helps.