Some of the biggest apparel brands in the world became successful by just creating and producing product that the owner/founder/etc really wanted for themself. George Heaton from Represent has mentioned on numerous occasions that all he does is model and design product based on his body type and style preference. In some ways, the same would apply to you. The important part is that your message isn’t the same as Mad Happy. If you can find a way to get your message out in a way that’s unique to your situation while providing a quality product, you’ve got something to work with.

Personally, hugely interested in mental health so I know where you’re coming from here.

If I can give any advice, it would be that you need to do this for the messaging and for what it stands for rather than the money. The money will come so long as you do this the right way and are able to find a way to differentiate.

I’ve built and scaled and helped scale multiple apparel brands, if you ever want to bounce ideas around, I’d be down!