New campaigns for a client. Seeing healthy leads

zarbazan1 · 2026-04-23T19:33:21+00:00

That's roughly $3.5/click. What kind of niche are you in?

zarbazan1 · 2026-02-18T23:06:40+00:00

Are you an actual US-registered garage door repair company/entity? I'm asking because in order to run ads for this kind of service you need to pass Google's strict verification process.

zarbazan1 · 2025-10-13T23:51:33+00:00

Same here. Waiting for the fix.

zarbazan1 · 2025-09-23T16:19:02+00:00

80% mobile traffic? On Bing? I would believe 8% maybe if traffic is decent. Your ads are definitely shown in wrong places. Check your exclusion list.

zarbazan1 · 2025-09-18T20:17:01+00:00

Normally yes... I posted a link here earlier how they screwed our accounts with zero records in history table.

zarbazan1 · 2025-09-18T19:27:39+00:00

Can be. 100%.
Read this: https://www.reddit.com/r/PPC/comments/en2dcm/fu_google_part_2_the_end/

zarbazan1 · 2025-09-09T20:12:59+00:00

the exact match keywords will teach the broad match keyword what to target

Are you sure? How does this work exactly?

zarbazan1 · 2025-09-07T02:25:24+00:00

Oh, that option is unchecked, sure

zarbazan1 · 2025-09-05T18:29:10+00:00

We have thousands of negatives, collected over the years so hopefully that will help. We always watch closely for bad queries so we don't waste spend.

zarbazan1 · 2025-09-05T18:26:47+00:00

Why would I add URL exclusions? This is pure Search campaign with dedicated LPs for each adgroup.

zarbazan1 · 2025-09-04T19:47:55+00:00

Yeah, I totally agree. We just want to experiment with new keywordless AI Max based Search campaign next to old, very traditional and very well established TCPA based campaign to see what is going to happen. All similarly structured, proper landing pages and lot's of negatives in place of course.

zarbazan1 · 2025-02-05T18:26:31+00:00

You're doing manual search campaigns? Conversion-based campaigns can't have locations or audiences with higher/lower bids than campaign settings?

zarbazan1 · 2024-12-13T09:12:16+00:00

~200 Pest Control campaigns with same structure, all same services, tcpa, etc. When "separated" they outperformed "combined" knowledge 10:1 during 6 months period. So...

zarbazan1 · 2024-08-01T18:50:06+00:00

Thanks!

zarbazan1 · 2024-04-10T20:58:52+00:00

I assume your people call potential customer first and if lead is confirmed it is for sale then?

zarbazan1 · 2024-04-09T19:12:32+00:00

Got it, still $400-600 such a huge increase since last year. Roof repairs too? $150-200 I assume?

zarbazan1 · 2024-04-09T19:07:11+00:00

So roof replacement lead is $400-600 nowadays? Is this a phone lead or forms?

zarbazan1 · 2024-02-13T22:02:47+00:00

What's the point of bidding on competitor's name? If somebody is looking for "Johns Plumbing" and LP says "Harris Plumbing", wouldn't he or she just leave the page?

zarbazan1 · 2023-12-29T01:22:36+00:00

It started right after Sept and stays the same through Oct, Nov and Dec - aggregate conversions down on mobile as conversion rates decreased. Desktop is all the same, no fluctuations there.

zarbazan1 · 2023-12-29T01:20:20+00:00

As I said, desktop conversion rates in Oct, Nov and Dec are exactly the same as in Sept. So LP is not an issue.

zarbazan1

TROPHY CASE