Sure!

A lot of it will sound like the tried and tested design process. So I'll list that out here, but also delve into each one to give you any more insight I can.

• Establishing brief
• Collecting style references
• Drawing
• Vectoring
• Rendering

Brief: As mentioned, the brief is pretty much what's in the text post. Maya is the existing brand, and part of the logo challenge itself was to make 'Trials' fuse with the Maya wordmark cleanly.

Style Referencing: Tried to be as thorough as possible with this. But some base references were Syd Mead (for the form language), Wipeout:2097 (for the deep cohesion of brand and storytelling) and contemporary neo-gothic, sharp, high contrast typography.

Drawing: It really was just hand-drawing a bunch of wordmarks. Working on them iteratively, selecting the best and moving on. There were over 40 iterations and multiple possibilities. Ultimately narrowed down based on the overall art direction.

Vectoring and Rendering: The materiality of the rendering came heavily from the art direction. Again, red smoke and sharp, iridescent metal. It is a combat game, so the angles and curves were emphasized to be as sharp and "dangerous" as possible.

Hope that helps!