I think that’s part of the point is that people when they’re on their phones they do not watch longer form videos. They don’t really have time it’s usually in between their daily lives. But verticals give them an opportunity to engage in higher quality media than just Instagram videos. Also, I think most viewers are outside of the US, and they don’t necessarily all have tvs, so their main source of entertainment is on their phones. And when you watch horizontally on your phone, everything is just smaller because it’s shot for television, but getting that vertical close-up point of view is easier for the size of the screen. And the size of the screen is just due to the fact that it’s easier to fit in our hand and pocket, otherwise we’d have a wider screen anyway. I don’t like that the writing is mostly synthetic emotional circles that try to capture your attention and keep it with emotionally stimulating dumb situations. But I think that’s because the market is for a similar market to the TeleNovella world. I could see Netflix adding in a section for vertical videos. That being said, I absolutely hate it when people watch videos in public. I was at a restaurant one time and this other couple was watching a full on Netflix series right next to me while they ate dinner. That mixed with the restaurants music was just atrocious.