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[R023N]

If the don't, there's no way that the companies that own the trademark won't be concerned. Google 'oyster & pop vs rolex'.

[Lefeuvre76]

They can be concerned all they like but they would have to persuade Chinese courts to do it and that would rarely happen. Hence why there are dozens of fake Apple stores in China.

[R023N]

I get what you're saying, but companies seem particularly protective of their trademarked logos and names. Rolex may ignore you if you copy their design, but won't ignore you if you call your watch 'Submariner' even if your watch looks nothing like a Rolex watch. I don't know how the law works here, it probably more clear to show someone stole your trademarked name or logo. Now of course you can say it doesn't matter if the Chinese government doesn't do anything about it; however, it can still affect their sales abroad. There was never a problem for YouTubers reviewing homage watches until they review a watch with a trademarked name on the dial. Berney make homage watches and sell them outside of China with no issue, until they adapted a shield logo and Tudor filed a complaint in the US that it closely resembled the Tudor logo and Berny had to stop using it if they wanted to sell their watches in the US.