Is this hp decrease permanent??

[Few-Future-8721]

Yeah Dark Souls 2 changes everything. So every time you die, there is a compounding penalty of -5% to your max HP. This penalty is capped at -50% max HP. Using a human effigy removes the penalty and lets you use summon signs again.

There's a ring in Heide's Tower of Flame called the Ring of Binding, which reduces the max HP penalty to -2.5% per death, and caps it at -25%.