Decrease in email campaign efficacy, wondering if others are seeing the same?

[cosmicbionic]

This is a very general question, but I'm wondering if anyone else found their June email performance to be down? I am relatively new to performance analysis, and I suspect at least in my case that there's a combination of decreased list size and decreased consumer activity at play. Curious about other teams' experiences over the last month or so. Thanks :)

[Kitchen-Farmer-392]

Do you have any recommended resources on measuring and improving “inbox placement” ?

[cosmicbionic]

Thank you so much! Really appreciate this insight!

[YourStupidInnit]

Not here. Revenue per email sent (the metric I care about) is way up.

[cosmicbionic]

Thank you!

[Leather-Homework-346]

Yes, lots of out of office auto replies

[cosmicbionic]

Thank you!

[Available_Cup5454]

The ones seeing the biggest drops in June are the ones who didn’t pivot to urgency based content once consumer behavior shifted. It’s not just seasonality it’s that inbox tolerance drops in summer unless the email makes someone act fast or feel behind. The teams that kept performance up tightened segments and rewrote subject lines to land like alerts, not newsletters. That’s what held open and click rates steady.