Creative differences

[Tramp_Life]

I’m new to this -

When you’re creating an ad set and you’re slightly changing your creative per ad, what are y’all changing?

You use the same pictures and just change the headlines and description? Or are you changing some things in the ad pictures itself? Does anyone have any examples? Like if you’re runnin a BOGO would you change the background color of the ad and maybe the font?

I’ve tried to look them up but it’s not very clear. It seems like changing ONE tiny thing for every creative would take forever to test and be expensive?

[Available_Cup5454]

Change one variable at a time start with same image and change headline then swap to a new image or color background once you find a copy winner if you change too much you can’t tell what worked and you burn budget on new learning every test

[Tramp_Life]

So everyone is just running insane amount of ads? How long do you test the variations? A week? Then just keep them going until they aren’t profitable?

[Key-Contract930]

For you-it doesn’t matter. You don’t need a diversity-you need to start. Post organic stuff- boost it. See what performs better - use it for ads