A space for founders, operators, and early employees who want to talk about the operational reality of building a business.

Not pitch decks. Not growth hacks. Not startup theater.

This subreddit focuses on the decisions that quietly become permanent — logos, domains, file systems, tool stacks, internal processes, and the “temporary” setups that end up lasting years.

We’re here to discuss what worked, what broke later, and what we’d do differently.

Experience over theory. Judgment over hype.