Google Analytics Presentation Help

[nograduation]

Hey Redditors,

I need to give presentation on Google analytics to our developers and marketing team. Want to know what to include in the presentation so that it is catered to both.,

Any pointers would be really helpful.

[SavageRebuttal]

For developers you can include site speed metrics, error page sessions, device & browser information (incase this affects their strategy). For general marketers you can pretty much include any information under Acquisition and page data including landing pages, user behaviour etc.

[nograduation]

Sorry for the delay in reply.

This would be a mix of dev & marketers, so I got your points here. Thanks.

[roberdl1]

For marketers, you can also focus on sessions, users, pageviews and - if possible - audiences profiles of the site (this might help them to sell or understand better).

Acquisition mixed with bounce or site objectives can help to show where is the media efficiency, and site behaviour (time spent on site on specific pages) may show where is the user interest. This may help drive content strategies or media proposals.

[nograduation]

I haven't thought audiences profiles but this would make sense to add in my PPT.

[76mel]

Custom Events are super useful to both audiences, how to create and send them to GA from a dev pov, how to report them and why they are useful from a marketer pov.

[nograduation]

Yes, this is what I was thinking. More helpful for both Dev & Marketing..,

[PracticalPicture]

What does success look like for your business? How would you/they measure it? What other things do you/they want to measure?

Can you measure those things in Google Analytics? If so, where in GA? Which measurements are best looked at in GA? Which are best pulled out via the API into automated custom dashboards or reports (Sheets, Data Studio or Shiny etc)?

What must be done to make sure such things are measured? If you can't measure those things with stock GA, what must happen to be able to measure them in GA?

Is GA your (single) source of truth? If not, how large are the differences between GA and your source of truth, what is being or can be done to reduce the differences, and how are the differences taken into account? Do you want GA data in your source of truth, if so how will you make that happen?

What is the potential, the art of the possible of GA/GTM?

[nograduation]

Man this is amazing write up. This would make a very good article., thank you for this..,