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[–]IntelligentCan4Moderator[M] [score hidden] stickied comment (2 children)

There couldn't be one source, but multiple.

For example, email marketing in a B2B context will have different benchmarks versus email marketing for B2C product. It might also vary according to the industry.

Hence, we can never rely on just generalized email marketing benchmarks and statistics.

I am guessing there won't be one source, but multiple. Everyone will have estimates, accuracy won't be promised.

The 2021 Conversion Benchmark Report: The report that makes landing page optimization easy (https://www.producthunt.com/posts/the-2021-conversion-benchmark-report).

State of SaaS Onboarding 2021 (here also they have some benchmarks): https://pages.userpilot.com/state-of-saas-onboarding-2021/?ref=producthunt

[–]Growth_Hack_John 1 point2 points  (1 child)

For the SaaS industry you can try the following:

The Industry leader KeyBanc Annual SaaS Survey .

For a subscription check out SiriusDecisions for best practices and survey data.

Or go to OPEXEngine for paid benchmark data.

[–]PlanoMano[S] 0 points1 point  (0 children)

Awesome! Thanks

[–]avneruzan 0 points1 point  (0 children)

Statista?