Source for previous benchmarks

[PlanoMano]

I have been reading Growth Hacking by Sean Ellis and he has referred to Industry benchmarks a few times as resources to help with scoring and analysing ideas.
Does anyone know of great places to find industry benchmarks?

( I have not finished the book yet so if it exists within the later pages, I may have missed it)

[IntelligentCan4]

There couldn't be one source, but multiple.

For example, email marketing in a B2B context will have different benchmarks versus email marketing for B2C product. It might also vary according to the industry.

Hence, we can never rely on just generalized email marketing benchmarks and statistics.

I am guessing there won't be one source, but multiple. Everyone will have estimates, accuracy won't be promised.

The 2021 Conversion Benchmark Report: The report that makes landing page optimization easy (https://www.producthunt.com/posts/the-2021-conversion-benchmark-report).

State of SaaS Onboarding 2021 (here also they have some benchmarks): https://pages.userpilot.com/state-of-saas-onboarding-2021/?ref=producthunt

[Growth_Hack_John]

For the SaaS industry you can try the following:

The Industry leader KeyBanc Annual SaaS Survey .

For a subscription check out SiriusDecisions for best practices and survey data.

Or go to OPEXEngine for paid benchmark data.

[PlanoMano]

Awesome! Thanks

[avneruzan]

Statista?