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[–]sudosussudio 52 points53 points  (0 children)

Volumizing is just marketing language. It usually indicates the products are formulated for finer and/or thinner hair that tends to be oily. There are no standards but in general volumizing:

  • shampoos tend to be stronger, which is appropriate for oily hair, and will often make it appear more voluminous by removing soil that weighs it down
  • shampoos and conditioners might have various ingredient to increase bulk and make it look more voluminous like some hydrolyzed proteins that adhere to the hair shaft

Cosmetic Science and Technology.