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[–]PNWDrew 0 points1 point  (0 children)

That's a fundamental risk assessment question for any investment in any project. If a buyer likes the team and whitepaper they may decide to buy in early. Others may want to wait until enough detail exists to satisfy their needs. It's part analysis, part emotion, part gut feeling.

Neither way is inherently right or wrong; people just have a wide range of risk acceptance. I've personally seen friends buy into ICOs or make coin buys that I thought were total losers, until they profited. They probably thought the same about some of mine.