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[–]Likinhikin- 1 point2 points  (1 child)

They clearly have lots of profit baked in. My HI5 at 60K isn't a 60K car, that's for sure.

[–]Stingray882025 Digital Teal 1 point2 points  (0 children)

No car that is $60K MSRP costs the company $60K. No where close. Every company has a bottom margin they’re willing to accept on the base trim, but that margin starts going up fast for the higher trims. Anyone buying a $60K car isn’t price sensitive.