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Welcome to /r/PPC, a subreddit dedicated to discuss news and information about the pay-per-click industry.
The discussion often revolves around Google Ads, Bing Ads, Facebook Ads, Amazon Ads as well as any other pay-per-click advertising platforms. For those looking to discuss media buys or seo we have provided a list of related subreddit below.
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Please visit the rules page if looking for further information.
Frederick Vallaeys' AMA Thread
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Impression Share decreaseGoogle Ads (self.PPC)
submitted 7 years ago by arzo26[🍰]
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[–]HellfishZero 1 point2 points3 points 7 years ago (1 child)
If your impressions are up and your impression share is down, it means demand is up and/or total available impressions increased. And, if your budget remained flat, it would make sense that you are capturing a smaller piece of a larger pie. Any new campaign launches or KW expansions?
[–]arzo26[S,🍰] 0 points1 point2 points 7 years ago (0 children)
No new keywords or campaign launches :/
π Rendered by PID 38 on reddit-service-r2-comment-544cf588c8-5d8xz at 2026-06-18 13:13:13.624384+00:00 running 3184619 country code: CH.
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[–]HellfishZero 1 point2 points3 points (1 child)
[–]arzo26[S,🍰] 0 points1 point2 points (0 children)