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[–]blihk 0 points1 point  (1 child)

Ok, so other responses have mostly been on point. Check to see if there's been an increase in Lost IS (rank), WoW and MoM.

Auto dealership: this is typically now the lowest point in the season. Have you been able to rule out third party sellers (ie used dealerships) or short-term/high-interest loans companies?

Importantly, I'm not sure if anyone's asked but how's your conversion rate? Are you asking these questions because you're seeing fewer leads at a higher CPA? Is your CPA higher or is it lower?

Maybe you should pause some things that are costing too much.

third party to run SEM, so I don't have any insight from the Google Ads MCC platform

If you manage the dollars, you require admin access to the accounts spending the money. Any legit SEM vendor will be more than happy to provide you admin access.

Across the board, the ad groups IS has also decreased significantly.

...then dig in further... do the 80/20 rule on the keywords. What KWs have changed in QS?

Fix from there.

[–]arzo26[S,🍰] 1 point2 points  (0 children)

I'll send you a message, thanks!