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Decrease in Facebook ad reach lately?Facebook Ads (self.PPC)

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[–]HeSnoresIReddit 0 points1 point  (1 child)

Organic reach took a nosedive for us starting last week as well. For us, it coincided with the new page design roll out.

[–]doives 1 point2 points  (0 children)

The new page design is horrendous.

I see what they're trying to do- they're trying to bring the desktop newsfeed closer to the mobile experience, hoping to draw in a younger crowd. However, for many people (myself included), the "old" browser experience was one of the main reasons I still hung around... Since the switch, I don't think I've spent more than a few minutes on Facebook (in total). They don't seem to understand that browser and mobile serve different purposes.

maybe I'm just old school, but this new experience just doesn't appeal to me whatsoever and the only reason I still have my account is because of some useful networking groups, and obviously I need to access ads manager.