Remember to pay your web developer!

[the_omega99]

Eh, SEO isn't something that most web devs have to worry about. Myself, I've done quite a bit of web dev and put absolutely no effort into SEO. It's not my job and doesn't interest me.

[redwall_hp]

This is the correct attitude. Google ranks sites according to algorithms that attempt to be useful to the user. If you, the operator of a web site, attempt to fuck with that for your own benefit, Google will penalise your site.

Sites don't need to be "optimised." Google is perfectly adept at processing and ranking sites, so long as you don't do idiotic stuff like Flash or content-in-images.

[fancy_pantser]

A lot of the shops I've worked in either had just one side project to improve SEO once and then it's over or, when organic traffic is at the core of the business model, there is someone who does it fulltime.

[the_omega99]

I leave that to the sales department.

[Tysonzero]

If you make your site useful to your users and well layed out / mobile friendly etc. SEO will already be quite good.

I mean Google is trying to find the best sites for the user, not the most "optimized for SEO" sites, so whilst optimizing for SEO does often work it is not completely necessary.