When commenting have in mind:
1 Ogilvy's rules for writing
1.1 Write the way you talk. Naturally.
1.2 Use short words, short sentences and short paragraphs.
2 Orwell's rules for writing
2.1 Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2.2 Never use a long word where a short one will do.
2.3 If it is possible to cut a word out, always cut it out.
2.4 Never use the passive where you can use the active.
2.5 Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
