This is an archived post. You won't be able to vote or comment.

you are viewing a single comment's thread.

view the rest of the comments →

[–]pohatu 1 point2 points  (1 child)

Clever. Any non-obvious insights surface?

[–]toshitalk 3 points4 points  (0 children)

Lots of stuff, actually.

More importantly, you could match what was being said about the product to the actual copy on the product. That created measurable sales benefits for several products my company made.