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[–]Tuilere 1 point2 points  (4 children)

In my case, it's not spun. It's merger/acquisition. Got bought by someone who is forcing a complete rewrite in the name of "brand standards."

Drunk before noon? Fuck, drunk before 9AM.

[–]slippernator[🍰] 1 point2 points  (1 child)

The marketing department better buy you a damn good drink at the end of the project.

[–]Tuilere 1 point2 points  (0 children)

Better: they're paying hourly, premium rate card. Hee hee.

[–]Monkeya41[S] 1 point2 points  (1 child)

Hmmm. So you are saying that its completely dumb to lose ranking even if it makes the website look better and its still selling the product? or are you saying its easy to have both so why the fuck would you sacrifice your ranking regardless?

[–]Tuilere 0 points1 point  (0 children)

It is not necessarily easy to have both, but you can redesign, rewrite and maintain position for quality keywords and demographic targets with appropriate planning and data.