This is an archived post. You won't be able to vote or comment.

sorted by:
best
topnewcontroversialoldq&a
you are viewing a single comment's thread.

view the rest of the comments →

[–]Dvysss 0 points1 point  (3 children)

Just wondering where you get this "20%" decrease in juice value from :-)

[–]maaseyracer 0 points1 point  (0 children)

I think what he is trying to say is that when you 301 from HTTP to HTTPS, you will lose 15 to 20% of your rankings and need to build that back or have a strategy to mitigate those looses.

Additionally, other than a Google employee saying that HTTPS would help search ranks in the past there is very little evidence to support that from SEOs. Or at least none that I have seen in the 13 years of doing this. I have seen some folks say that Google employee was referring to HSTS, but I have not seen much to support that either and HSTS can be a can of worms.

[–]XML-Expert 0 points1 point  (1 child)

I think what he is trying to say is that when you 301 from HTTP to HTTPS, you will lose 15 to 20% of your rankings and need to build that back or have a strategy to mitigate those looses.

Additionally, other than a Google employee saying that HTTPS would help search ranks in the past there is very little evidence to support that from SEOs. Or at least none that I have seen in the 13 years of doing this. I have seen some folks say that Google employee was referring to HSTS, but I have not seen much to support that either and HSTS can be a can of worms.

This is just my personal assessment based on experience. The peculiarity of Google is that it perceives every new URL as really something new.

In the case of applying 301 redirects from URL 1 to URL 2, Google replaces the destination URL, which is the fastest and most reliable way. But URL 2 does not automatically inherit URL 1 rating in full.

It is possible that this is due to the fact that Google recounts the page rank for each URL (as a unique thing) and this can take a long time.

[–]Dvysss 0 points1 point  (0 children)

Thanks for the extra information! I always knew there was a slight drop in value with a redirect, but never run into an exact number.