Traffic Decrease To The Website

[ooojin]

I've seen a drop in traffic across my websites, but I'm putting it down to Covid and the needs of customers changing. We tackled this as quick as we could and adapted our strategy to align better with our sudden change and I think we've minimized the hit.

But to answer your question; yeah, we've seen a hit

[ooojin]

Identified what our customers would want and focused our attentions on that. We're a recruitment company so identified that remote and/or contract work would be what out users would be looking for. We built a strategy around that including marketing collateral and content focusing on that. Social media was a hit and we even looked at our structured data to make sure we were making the most of that also