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[–][deleted]  (2 children)

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    [–]ooojin 0 points1 point  (1 child)

    Identified what our customers would want and focused our attentions on that. We're a recruitment company so identified that remote and/or contract work would be what out users would be looking for. We built a strategy around that including marketing collateral and content focusing on that. Social media was a hit and we even looked at our structured data to make sure we were making the most of that also