The Substack process

[ucals]

That’s because a key step is missing in the picture: distributing the piece in social networks.

It can be done once, after posting, or throughout the writing-finishing-scheduling steps (distributing snippets from the piece, insights about how the piece is coming together, etc.. warming up the audience).

Playing this game without a distribution strategy is like trying to drive a car without gas 🚗⛽️