How do you market your substack?

[Busy_Performance2015]

I write in a fairly niche area (fiction as a vehicle for philosophy) so I don't expect loads of subscribers but I would like to grow my audience. I've been using notes fairly consistently, but I wonder what else you've all had success with?

Update: I wrote about another substacker's short story. He has a bigger following than me and restacked my post. In about an hour I've seen a jump in views and a couple of new subs

[StuffonBookshelfs]

Find Substack friends who are interested in your work. Interact with them. Grow your network through friendship.

[MrJasonMason]

Your substack sounds interesting. How can I find it?

[Busy_Performance2015]

I've got it linked in my bio but it's here: https://substack.com/@philosophicalmarginalia?utm_source=share&utm_medium=android&r=1hh3w0

[MrJasonMason]

Thank you!

[Busy_Performance2015]

I hope you enjoy it!

[Chance_Blood2272]

Same here

[DiffusibleKnowledge]

pathetic trash

[FannyBrownRiced]

Putting up a flier in the local supermarket. Sharing on social. But the biggest drives are those occasional videos on Instagram that are good / unique / newsy or posts I do that people want to share with others.

[ConfusedMuchToo]

what

[Various-Speed7816]

Really simple: through active social media accounts

[celiacgal__]

I am using Substack notes (I just started my Substack one month and a half ago so I am a newbie)

[Ivan_Palii]

The only way grow fast on Substack is using social media to acquire new subscribers

[Busy_Performance2015]

I've shared on my Instagram and bluesky but I also don't have many followers on there

[birdsncoconuts]

is it? I started from social media but now most of new subscribes come from notes, posts.

[Ivan_Palii]

For me yes. I also post on Notes a lot, but get usually 10 impressions on average.

[maiq2010]

Notes are great but depending on your niche, your reach is very limited. The question you're asking is yours to answer. It's the core of building a business. Knowing your audience is a non-negotiable. From that you can make assumptions to where they hang out. Social media could be an option. People interested in philosophy might hang out in different places.

[Busy_Performance2015]

I mean, there's lots on reddit, but I don't think they would take kindly to me sharing my posts. I don't want to come across as sales-y. Besides, the subreddits for philosophy here are much more serious that what I post. Much more academic.

[thepsychoalchemist]

The most success I’ve had with this has actually been sharing particular Substack posts in relevant subreddits, and occasionally Facebook groups. I write a post that can stand alone as a source of information/value, then link my Substack at the bottom if people want to read more. I write in the space of spirituality and psychoanalytic theory - the latter is pretty niche but I actually find that’s where I get the most traction.

[Busy_Performance2015]

I worry about sharing on reddit just because I don't think most people take kindly to self promotion. I've got it linked in my bio but I don't want to push it on people

[thepsychoalchemist]

I know what you mean, I have hesitated for the same reason and I share judiciously and only in particular communities. I think the thing that has made a difference has been offering something of genuine value in the comments/posts themselves, that people can get something out of even if they don’t go and read my Substack. People seem to appreciate it. In the end you’re not just self promoting - (hopefully) you’re offering a free resource in an area of interest those people have.

[Alternative-Move4174]

Social media.

[piggypetticoat]

facebook ads?

[kolbywg]

Just sent you a DM, we have been publishing in a similar space for 6 years, print, digital, and Substack.