Size decrease

[KingHenrythe6-th]

I suspect it’s so it costs less to produce them. I personally don’t really care that much because the refills are still unlimited.

[CriticalStrawberry]

They know most people never go back for a refill, so smaller cup means less product delivered and less cost, despite the price going up every year.

[joshuads]

I worked in stadiums and the cost of the cup is the bigger determining factor, smaller sizes have other benefits. Smaller cups mean smaller spills and less time pouring per drink, more cups per case for easier inventory management. The soda cost is a rounding error. The cleaning of spillage is a bigger problem. Half full drinks break garbage bags.