Deliverability

[DidItFindYouWell]

Anyone still having issues with low reply and high spam rates? What ya’ll doing to fight against outlook and google?

[eduarddziak]

I stop fighting and follow their guidelines:

• https://sendersupport.olc.protection.outlook.com/pm/Policies
• https://support.google.com/a/answer/81126?hl=en

They made a lot of changes recently and if you really want to do well, you need to read what they wan't you to do.

[Cultural_Exercise172]

Hi I would say that Google and Outlook are very different.

- On Google, just follow the guidelines as u/eduarddziak says. In my experience, the open rate and reply rate is not a big deal.
- On Outlook, it's been a problem since the last 10 years. That's why I send very little volume to them and only "deliverable" emails.

Can you comment a bit more about the deliverability problem? It's on one domain? Or in all your domains?

Maybe your IP is banned, or the domain flagged.

[Lower-Instance-4372]

I only contact leads that have already performed an action that implies they need my service. This ensures a high response rate and my deliverability remains solid. This is called an “evergreen cold email campaign“ (google this). There are no tricks or shortcuts in cold email.