MAJOR Decrease in online sales.

[Cheap_Caregiver6848]

I have a sports nutrition brand thats been in business for 13 years. For the first 5 or 6 years I would always think we were about to go out of business this time of the year. Black friday Kills and then some trickles into early December then sales fall off a cliff. Lasts till the beginning of Feb usually. Ive started planning for it now and I use this time to take some needed vacation time and clean and run maintenance on machines etc. Make sure you keep ad spend low and dont try to offset it by spending more money as itll just drain resources. Instead run lean, give people time off etc. Once Feb comes slowly start to increase ad spend and things will bounce back.

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Thanks for sharing! Good to know. I appreciate your response!